Tag Archives: ppc

Google AdWords Tips – Part 1 – Beginners

By Liam Lally 16th February 2012 Blog & 3 more

I want to put a series of tips together for people either looking to use Google AdWords as a genuine internet marketing tool, or those that ARE already using Google […]

What are the new Google Ad Sitelinks improvements

By Liam Lally 15th February 2012 Blog & 2 more

Google recently announced a major enhancement to they way they show sitelinks as part of a Google AdWords advert. In the past sitelinks would appear like the example below: […]

Clear Google AdWords Explanation

By Liam Lally 13th October 2011 Blog & 1 more

Thanks to twitter (and people I follow on Twitter) – this is a fantastic infographic which explains Google AdWords far better than I could 🙂 Infographic by Pulpmedia Online Marketing […]

Why Hire A Google AdWords Certified Partner?

By Liam Lally 1st September 2011 Blog & 2 more

I was looking at the results of a clients Google AdWords campaign for this year and thought the graph below probably summed up the value of a Google AdWords certified […]

5 Tell Tale Signs Your AdWords Campaign Was Not Set Up By A Google AdWords Certified Partner

By Liam Lally 21st January 2011 Blog & 2 more

I have come across several Google AdWords accounts recently that have prompted my to write this blog – if you have a Google AdWords campaign that either a) You have […]

5 reasons why your business should be using google adwords

By Liam Lally 15th January 2011 Blog & 3 more

There are 5 good reasons why your company should be using google adwords: Your advert will show at the precise moment someone is expressing an interest in the service or […]

Advertiser Ratings Showing In Google.com UK Searches

By Liam Lally 27th October 2010 Blog & 3 more

I came across a blog post yesterday from Patrick at Blogstorm talking about the advertiser ratings finally hitting these shores. At the moment it still only appears to be working […]

Six New Metrics To Emerge To Measure Success Of Ad Campaigns

By Liam Lally 5th October 2010 Blog & 4 more

Another “by 2015” Google prediction is the emergence of six new measuring metrics to determine the success of advertising campaigns. Each will become vital the success of a campaign. These […]

Google Predicts Massive Rise In Video Online Ads

By Liam Lally 5th October 2010 Blog & 2 more

Google has predicted that by 2015, 50% of all online adverts will include a video, which can be purchased on a cost per view basis. YouTube has now reached a […]

body-building-uk.com

By Liam Lally 3rd September 2010 Projects

What did we do? [check_list] Google AdWords in association with TJS Web Design. TJS were approached by Body Building UK to help promote their newly designed website. They wanted to […]

Liam has delivered 3 excellent workshops to employees of Bassetlaw District Council and also to local business owners/managers as part of our business support programme. He is an expert in social networking, search engine optimisation and google adwords and has the rare ability to make the most technical subjects understandable at all levels. Delegates have always left his workshops very much the wiser and enthused to use the knowledge to develop their businesses. We will use Liam's services in future programmes and have recommended him to other training providers.
Steve Walker - Retford Enterprise Centre

I had the pleasure of attending a Business Club Lincolnshire meeting where Liam was the guest speaker. The subject of the presentation was "Generating Business Through LinkedIn". Liam clearly demonstrated his passion for the subject and his in-depth knowledge of Social Media as a business tool. Liam was very keen to share that knowledge with the group and was very open and helpful when questions were raised. Liam's presentation was very professional and I would not hesitate to recommend him if you are looking for advice or assistance with Social Media for your business.
Julia McGinn - Stone Moor Business Services

I've known Liam now for a few years and its clear he enjoys his work and has a very deep understanding of his subject matter. I've had the pleasure of attending several of Liam's courses as well as seeing his hard work put to good use on several websites and Google AdWord campaigns.
Gary Marshall - Gary Marshall

I asked Liam to do some search engine optimisation on my website and following his recommendations, my ranking improved considerably to the point where I appeared on the first page of Google. I also invited Liam to be invloved in the design and planning of my new website and the research he has done into search phrases has had a considerable impact on the way the site was constructed and I am pleased to say it is performing well. Liam has a great depth of knowledge and will always research key words and phrases to see if they are worth optimising and his honesty and integrity in this respect are outstanding. Liam is also very personable and I felt he really tried to understand my business before making any suggestions. In short, I would have no hesitation in recommending Liam Lally and Zaddle Internet Marketing to any friends or colleagues.
Ted Sidebottom - TPS Office Furniture

I recently attended one of Liam's training courses on how to get the best from LinkedIn for business. It was a most informative yet enjoyable morning and I am still not sure how Liam managed to pack so much in to half a day. The pace was just right - lively but totally inclusive - with all the verbal content being backed up by an easy to follow takeaway guide for later use. I look forward to growing my LinkedIn network with all my new knowledge and would thoroughly recommend the course to everyone who is (or wants to be) on LinkedIn.
Sandra Bird - An Shen Acupuncture