Google AdWords Tip #5

By Blog & 3 more

Okay last Google AdWords Tip for this evening.

When considering a Google AdWords campaign, ask yourself this question –

Is your website good enough to convert visitors?

If you think your website isn’t up to scratch then I can (almost) 100% guarantee that your “new” visitors would think exactly the same thing and leave without making an enquiry.

This is the biggest problem I come across when people ask me to create a new Google AdWords campaign for them. I could just “cut and run” – create their AdWords campaign and then not worry about the conversions they get – however this isn’t how I do business (and it certainly isn’t the reason I get referrals!!).

I am NOT a web designer, however I have a good idea on how usable a website is, whether there is a clear call to action on each page, and whether the website looks 2010 and not 2001!!

Of the points mentioned above, the main one for me is the clear call to action on each page to “get in touch” with you. If people have just read about your product or service, don’t then make them have to search out your contact details to take their enquiry further.