Six New Metrics To Emerge To Measure Success Of Ad Campaigns

By Blog & 4 more

Another “by 2015” Google prediction is the emergence of six new measuring metrics to determine the success of advertising campaigns. Each will become vital the success of a campaign.

These include:

  • Video Views.
  • Website Traffic as a direct result of advertising campaign.
  • Sentiment Analysis – measuring viral influence.
  • Sentiment Analysis – measuring social chatter about brand throughout the internet.
  • Foot traffic measurement into a store through geo-based technology.