AdWords Certification Programme Details

By Liam Lally 26th April 2010 Blog & 1 more

Google have just announced the AdWords Certification Programme (which has been brought in to replace the Google AdWords Qualified Individual / Company certification).

Each Google AdWords Certified Individual will need to pass 2 Google exams, a Google Advertising Fundamental Exam and one advanced exam.

These exams will need to be taken on an Annual basis, and for existing qualified individuals they will need to take the new exam within six months of today (26th April 2010).

The budget qualification level (the amount of budget you needed to be looking after as a Google AdWords professional) has now been reduced dramatically – for a company it has reduced to $10,000 per quarter.

There will also be a new facility to search for a Google Partner, which will list Google Certified Individuals in one central location.

I absolutely welcome the new exams, as it ensures an indepth level of knowledge is maintained by those sporting the Google AdWords Certified Individual badge. My only slight concern is the reduction in the budget a certified company needs to be in charge of.

Anyway, I better start studying (again)!!

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Liam has delivered 3 excellent workshops to employees of Bassetlaw District Council and also to local business owners/managers as part of our business support programme. He is an expert in social networking, search engine optimisation and google adwords and has the rare ability to make the most technical subjects understandable at all levels. Delegates have always left his workshops very much the wiser and enthused to use the knowledge to develop their businesses. We will use Liam's services in future programmes and have recommended him to other training providers.
Steve Walker - Retford Enterprise Centre

I have known Liam for around 8 years and have had many conversations about SEO, Google Ad-words and social media. I attended a course on Google Adwords that Liam was running and found that Liam's knowledge of Google Adwords is fantastic and the way he communicated it ensured I left with my head buzzing, full of ideas. I would recommend any of Liam's courses if you are looking for inspiration on anything Google!
Richard Hallsworth - Nicholsons Chartered Accountants

I had the pleasure of attending a Business Club Lincolnshire meeting where Liam was the guest speaker. The subject of the presentation was "Generating Business Through LinkedIn". Liam clearly demonstrated his passion for the subject and his in-depth knowledge of Social Media as a business tool. Liam was very keen to share that knowledge with the group and was very open and helpful when questions were raised. Liam's presentation was very professional and I would not hesitate to recommend him if you are looking for advice or assistance with Social Media for your business.
Julia McGinn - Stone Moor Business Services

Liam has helped me get the most out of LinkedIn ensuring that I have the building blocks to create a great network. He took his time to go through the building of the profiles, all the way through to creating groups and the advertising opportunities. Liam is very passionate about what he does and this shows. He wants all his clients to succeed and really does put in the extra effort. I would recommend Liam to anyone and look forward to using his services again.
Justin Stockdale - Sense Financial Solutions

We have known Liam since 2009 and his knowledge and guidance with respect to Internet Marketing and the use of Google is second to none. In addition, the depth of research and detail that he employs to give the best results and advice are usually not reflected in the costs associated with this expanding business area. We would have no hesitation in recommending Liam and Zaddles knowledge and services to anyone serious about improving their business sales and exposure through an Internet presence
Mike Warden - Flexicomms