Google AdWords Tips #2

By Liam Lally 12th January 2010 Blog & 3 more

My second tip when considering Google AdWords is – do the keywords you are bidding on provide value for money?

For example, if you were bidding £1 per click, how much would a conversion make you? £10? £100? Knowing this gives you an idea on what return you get on your investment you make into Google – you would know that if you only made £10 on average per enquiry, that to break even you would need a 1 in 10 conversion. Is this possible (or likely)? Are there keywords and phrases that cost less to bid on, but are (almost) the same type of client?

What you must also consider is this – are these enquiries “one offs”, or will these clients come back and purchase your product or service again in the future? If so, it might be that breaking even on your initial Google AdWords is worthwhile.

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I've known Liam now for a few years and its clear he enjoys his work and has a very deep understanding of his subject matter. I've had the pleasure of attending several of Liam's courses as well as seeing his hard work put to good use on several websites and Google AdWord campaigns.
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I recently attended one of Liam's training courses on how to get the best from LinkedIn for business. It was a most informative yet enjoyable morning and I am still not sure how Liam managed to pack so much in to half a day. The pace was just right - lively but totally inclusive - with all the verbal content being backed up by an easy to follow takeaway guide for later use. I look forward to growing my LinkedIn network with all my new knowledge and would thoroughly recommend the course to everyone who is (or wants to be) on LinkedIn.
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Liam has helped me get the most out of LinkedIn ensuring that I have the building blocks to create a great network. He took his time to go through the building of the profiles, all the way through to creating groups and the advertising opportunities. Liam is very passionate about what he does and this shows. He wants all his clients to succeed and really does put in the extra effort. I would recommend Liam to anyone and look forward to using his services again.
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Glen Merryweather - Allen Signs

I asked Liam to do some search engine optimisation on my website and following his recommendations, my ranking improved considerably to the point where I appeared on the first page of Google. I also invited Liam to be invloved in the design and planning of my new website and the research he has done into search phrases has had a considerable impact on the way the site was constructed and I am pleased to say it is performing well. Liam has a great depth of knowledge and will always research key words and phrases to see if they are worth optimising and his honesty and integrity in this respect are outstanding. Liam is also very personable and I felt he really tried to understand my business before making any suggestions. In short, I would have no hesitation in recommending Liam Lally and Zaddle Internet Marketing to any friends or colleagues.
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