Google Caffeine and Website Speed

By Liam Lally 23rd December 2009 Blog & 3 more

With the imminent launch of the project Google caffeine – Google’s new search algorithym which is said to be twice as fast as the current search algorithym, your website loading speed could have a dramatic effect on your search engine rankings. Certainly Matt Cutts from Google suggested Google will be looking far more closely at this in the new year. So what can you do to make your website perform as quickly as possible? Our top 5 tips would be:

Choose a great web hosting service with no downtime (or as little downtime as possible).
Try to have as little javascript on the actual web page itself, ideally place the javascript all into one file and compress this file – this will enable the web page to load quicker.
In the same vain as the javascript, try to place all your CSS files in the same files and compress these in the same manner as the javascript files.
If you website has to use images, try to compress these files as small as possible, otherwise image overload could seriously slow down your website speed.
Try to remove any unnecessary coding from the actual web page itself. If you have Google Analytics installed (or other analytics / tracking software), place this at the end of the web page coding (just before the </body> tag), rather than at the beginning of the coding.

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Testimonials

I had the pleasure of attending a Business Club Lincolnshire meeting where Liam was the guest speaker. The subject of the presentation was "Generating Business Through LinkedIn". Liam clearly demonstrated his passion for the subject and his in-depth knowledge of Social Media as a business tool. Liam was very keen to share that knowledge with the group and was very open and helpful when questions were raised. Liam's presentation was very professional and I would not hesitate to recommend him if you are looking for advice or assistance with Social Media for your business.
Julia McGinn - Stone Moor Business Services

We employ Liam to devise and assist in developing our new website and ad words campaign. Without fail he has provided us with a level of service and support which exceeds our expectations and he's an all round good bloke as well. I can't recommend him highly enough.
David Allen - Allen Signs

I recently attended one of Liam's training courses on how to get the best from LinkedIn for business. It was a most informative yet enjoyable morning and I am still not sure how Liam managed to pack so much in to half a day. The pace was just right - lively but totally inclusive - with all the verbal content being backed up by an easy to follow takeaway guide for later use. I look forward to growing my LinkedIn network with all my new knowledge and would thoroughly recommend the course to everyone who is (or wants to be) on LinkedIn.
Sandra Bird - An Shen Acupuncture

Liam's knowledge and expertise in the field of Internet Marketing, Google Search Engine Optimisation, Google Adwords and Social Media is evident for everyone to see. We invited Liam to discuss the possibility of including SEO within our current website update. He spent a lot of time understanding our business and the products and services we provide and went away to produce a proposal. His attention to detail and commitment to offer the highest level of service meant that Liam spent several days researching the opportunities for Allen Signs. The proposal he provided was excellent, clearly explaining the research he had undertaken with accurate figures of potential search details. With such a comprehensive proposal it was decided to hire the services of Liam and Zaddle Internet Marketing. Since we have worked together on the project Liam has shown that his undoubted ability to produce is matched by a very friendly and personal service, often going above and beyond to help with this project and others. I would not hesitate to recommend Liam to anyone interested in improving there online marketing and having referred his services already the feedback received mirrors the service we have been provided, reinforcing his status as a Google Specialist.
Glen Merryweather - Allen Signs

Liam has delivered 3 excellent workshops to employees of Bassetlaw District Council and also to local business owners/managers as part of our business support programme. He is an expert in social networking, search engine optimisation and google adwords and has the rare ability to make the most technical subjects understandable at all levels. Delegates have always left his workshops very much the wiser and enthused to use the knowledge to develop their businesses. We will use Liam's services in future programmes and have recommended him to other training providers.
Steve Walker - Retford Enterprise Centre