Google Instant Search

By Liam Lally 8th September 2010 Blog & 1 more

At the beginning of this week I started to see instant results showing up on the Google search page.

On further investigation it appeared to be a preview of the new Google instant search that launched officially today. Essentially as you begin to type a word into the search box, google not only shows you suggestions but actually displays a full page of results & Google AdWords for each suggested keyword you highlight. This makes the actual search facility much more engaging and interactive as you can actually see search results without hitting search and if you don’t see instantly what you are looking for you can simply carry on searching (and refining your search) until you are getting the results you were looking for.

So what will this mean for Google AdWords (e.g. will it count as an impression or has someone actually got to stay on the results page?). What about Search Engine Optimisation – how will this begin to effect the results we have all been working so hard to achieve?

As I find the answers I will keep this blog updated – but this is a huge change for Google after a year of many changes to the way Google works (caffeine, may day update etc.) as it strives to become the perfect search engine (at the moment 94% of people don’t go beyond the first page when searching).

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