Google have announced today (finally!) their latest (first?) attempt at getting a foothold in the Social Networking arena, and it would appear they have Facebook firmly in their sights.
For more information read the Original Detailed Blog From HubSpot
But in summary it would appear to offer very different functionality:
- Firstly it contains “Circles” – (something I blogged about a while back when I was speculating on their entrance into the Social Networking Marketing) – this is the foundation of Google+, whereby it allows you to categorise your friends into different “groups” of friends. When you think about how you have your friends at the moment (e.g. on Facebook) – everyone just sits there…as a friend. No shared interests, no shared locations. At the most of facebook you might join a group, but this doesn’t really “categorise” your friends. Even on Twitter, the most you can do with people you follow is to put them into “lists” and listen. That’s it! Circles+ allows you place friends into groups – for example football mad, family, geeks etc.
- Secondly, Google+ Sparks – create a “spark” (i.e. a subject) and Google will collect information for you on this relevant topic and pull this through to your “spark”.
- Thirdly, A Separate Video & Photo section – allowing users to edit images, create photo effects and share this info with their friends (not sure about this to be honest, but I suppose we will wait and see!). There will also be “hangouts” which will allow people to video chat (in groups) which sounds like a good idea.
Unfortunately for us mere mortals this is still in beta – and invites would appear to be hard to come by (heck you can’t even join the waiting list the last time I clicked!!).
So what do people think – does this sound exciting or just another platform to get your head around?