Site Speed Update sees changes on Google 1st Page

By Liam Lally 12th April 2010 Blog & 1 more

Friday saw Google update their search results taking site speed into consideration.

There weren’t any massive changes (that I have seen) in the search results, with the exception of a couple of my clients:

Searching for the phrase office furniture lincoln now puts our client TPS office furniture at the top of the first page.
Seaching for iPad Deals, has seen another client www.ipad-deals.co.uk becoming the highest listing for a price comparison for this search phrase.

What is interesting is that site speed was going to be part of the “Google Caffeine” launch. So does this mean Google are “phasing in” Caffeine? There are supposed to be 200 individual ranking factors within the Google Caffeine launch, with the following becoming far more important than they have been in the past:

Bounce Rate / Time Spent on the Website (it seems that Google have decided that how people interact with your site, and how useful they find the information available, will have a major bearing on your sites natural search engine listing).
Social Media – Google looks to be putting more emphasis on companies social media status.
Inbound Links – Poor quality links are likely to get penalised (whereas in the past they have remained neutral to search results).

The unofficial launch of Google Caffeine was “before the end of April” – so we might begin to see more “phases” implemented over the next few weeks.

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Testimonials

I asked Liam to do some search engine optimisation on my website and following his recommendations, my ranking improved considerably to the point where I appeared on the first page of Google. I also invited Liam to be invloved in the design and planning of my new website and the research he has done into search phrases has had a considerable impact on the way the site was constructed and I am pleased to say it is performing well. Liam has a great depth of knowledge and will always research key words and phrases to see if they are worth optimising and his honesty and integrity in this respect are outstanding. Liam is also very personable and I felt he really tried to understand my business before making any suggestions. In short, I would have no hesitation in recommending Liam Lally and Zaddle Internet Marketing to any friends or colleagues.
Ted Sidebottom - TPS Office Furniture

I recently attended one of Liam's training courses on how to get the best from LinkedIn for business. It was a most informative yet enjoyable morning and I am still not sure how Liam managed to pack so much in to half a day. The pace was just right - lively but totally inclusive - with all the verbal content being backed up by an easy to follow takeaway guide for later use. I look forward to growing my LinkedIn network with all my new knowledge and would thoroughly recommend the course to everyone who is (or wants to be) on LinkedIn.
Sandra Bird - An Shen Acupuncture

I've known Liam now for a few years and its clear he enjoys his work and has a very deep understanding of his subject matter. I've had the pleasure of attending several of Liam's courses as well as seeing his hard work put to good use on several websites and Google AdWord campaigns.
Gary Marshall - Gary Marshall

I had the pleasure of attending a Business Club Lincolnshire meeting where Liam was the guest speaker. The subject of the presentation was "Generating Business Through LinkedIn". Liam clearly demonstrated his passion for the subject and his in-depth knowledge of Social Media as a business tool. Liam was very keen to share that knowledge with the group and was very open and helpful when questions were raised. Liam's presentation was very professional and I would not hesitate to recommend him if you are looking for advice or assistance with Social Media for your business.
Julia McGinn - Stone Moor Business Services

Liam's knowledge and expertise in the field of Internet Marketing, Google Search Engine Optimisation, Google Adwords and Social Media is evident for everyone to see. We invited Liam to discuss the possibility of including SEO within our current website update. He spent a lot of time understanding our business and the products and services we provide and went away to produce a proposal. His attention to detail and commitment to offer the highest level of service meant that Liam spent several days researching the opportunities for Allen Signs. The proposal he provided was excellent, clearly explaining the research he had undertaken with accurate figures of potential search details. With such a comprehensive proposal it was decided to hire the services of Liam and Zaddle Internet Marketing. Since we have worked together on the project Liam has shown that his undoubted ability to produce is matched by a very friendly and personal service, often going above and beyond to help with this project and others. I would not hesitate to recommend Liam to anyone interested in improving there online marketing and having referred his services already the feedback received mirrors the service we have been provided, reinforcing his status as a Google Specialist.
Glen Merryweather - Allen Signs