The importance of SEO, SMO & SEM

This is a brilliant slide show presentation from Arto Joensuu, Head Of Digital Marketing at Nokia. The presentation talks about holding conversations more with your potetial customers, and how the sales funnel has now changed as the way people search for things on the internet has started to change.

This should start to demonstrate just how hard it is for Search Engine Optimisation consultants to keep up with the change in peoples searching habits.