Twitter Growth Slows Down, User Interaction Increases

By Liam Lally 20th January 2010 Blog & 1 more

Just read a great blog post from www.blog.hubspot.com regarding a serious decline in growth for Twitter.

The number of new people signing up to Twitter has reduced from 13% in March 2009 to 3.5% in October 2009.

Other statistics include 81% of people signed up to twitter follow LESS THAN 100 people. To me this makes absolute sense (as I found to my cost when I decided to follow lots of celebrity twitter accounts!). Maybe this is beginning to show that people are becoming more refined when using Twitter.

Not surprisingly 82% of people HAVE less than 100 followers (what happened to the other 1% ?!?)

What is encouraging is that people are now engaging more with twitter (and each other), particularly the way people are beginning to set up their profiles correctly – 54% now have a bio in their profile, 65% have now got a link through to a website and 41% of people have included their location.

When we run our Social Media Training Course, we cover the potential value of twitter as both a resource to your business AND as a possible way to pick up new business. And everything posted above is included in our recommendations for setting up a twitter account.

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